New Ecological Economy: Exploring the Path to Making Environmental Protection Profitable

Author: Dali (USA), Ellison (USA), translated by Zheng Xiaoguang, Liu Xiaosheng
Publisher:
Publish Date: 2005-12-01
Features: Earth's ecosystems—forests, wetlands, coral reefs, and more—are one of humanity's most valuable treasures, providing indispensable services such as climate regulation and water purification. However, why are they being destroyed so rapidly? The authors argue that mere human goodwill and government regulations are insufficient to save nature. In response to the current trend of global environmental deterioration, the book introduces a new concept called "Neo-Ecological Economics" by showcasing vivid examples of pioneers who attempted to balance personal interests with ecological protection. These include how New York City in the U.S. abandoned the construction of an expensive water filtration plant and instead chose to protect the natural environment of the northern watershed to ensure the city's drinking water safety; how environmentalist Walshe transformed a rapidly deteriorating farm in Australia into a thriving eco-tourism destination; and how ecologist Chen adopted innovative methods to revitalize Costa Rica's rainforests. Through these cases, the book conveys the idea of addressing global environmental crises from an innovative perspective, serving as a powerful tool for protecting natural ecosystems and promoting the coordinated development of economic activities and environmental conservation.