Company Culture of University: The Way of University Series

Author: (USA) Eric Gould (Gould, E.) Author, Lü Bo, Zhang Lu Translated
Publisher:
Publish Date: 2005-07-01
Features: Over the past century, American higher education has developed a more pronounced corporate ethics, creating a system that competes for students, faculty, and funding. The University in the Corporate Culture examines the conflict between the liberal democratic ideals driving traditional American higher education and the market pressures to issue diplomas and provide more transactional knowledge. The author, Gould, is both a scholar and a higher education administrator. He argues that universities have failed to rebuild a new curriculum system to integrate responsible social idealism, humanism, and practical economic and cultural needs, leading to the current moral crisis in higher education. Gould analyzes the economic and political factors influencing higher education in the book. He claims that universities need to provide undergraduates with more universal and democratic education to enhance their critical ability to understand power relations (including power relations within the field of higher education), enabling students to grasp how various social forces—often lurking in ideas, ideologies, and "zero-sum game" declarations—shape current public thought and opinion.