Advanced Business Administration Core Courses (Upper and Lower)

Author: Wu Gengsheng, Xu Linqi (editors)
Publisher:
Publish Date: 2006-05-01
Features: In recent years, EMBA education programs for senior management personnel in enterprises and governments have been successfully launched in some key universities in China. However, high-quality teaching materials tailored to the characteristics of EMBA education are scarce. To meet the teaching needs of universities and social training institutions, the School of Continuing Education at Tsinghua University has organized the compilation of this core course textbook for EMBA. The features of this book are as follows:
Excellence in Quality: The compilers aim to condense the essence of contemporary management and create a premium textbook for EMBA students. After repeated selection and refinement, the book condenses the content of eleven core courses that EMBA students should master, covering the essential elements of modern advanced business education.
Inheritance and Innovation: During the writing process, the book consistently adheres to principles such as systematicity, integration, innovation, and readability, as well as the combination of theory and practice, and the integration of foreign management concepts with Chinese realities. It provides a comprehensive overview of each management discipline while highlighting key points and strives to reflect the latest achievements in Chinese and foreign management studies.
Collective Wisdom: The book is a crystallization of the collective wisdom of a group of outstanding middle-aged and young scholars and experts from the School of Economics and Management, School of Public Policy and Management, and School of Humanities at Tsinghua University. It serves as both a training textbook for EMBA and a reference for senior management personnel in enterprises and governments for self-study.