Market research

Author: Ouyang Zhuofei
Publisher:
Publish Date: 2006-05-01
Features: This book mainly includes an introduction to marketing research, the design of marketing research plans, sample design, questionnaire design, measurement scales in marketing research, the collection of secondary data, qualitative research methods, the collection methods of primary data, the organization and basic data analysis of data, statistical testing analysis of data, multivariate data analysis methods, predictive analysis, and marketing research reports, etc.