Category Killer Retail Revolution and Its Impact on Consumer Culture

Author: (American) Spekert, translated by Lyu Yilin and others
Publisher:
Publishing Date: 2006-03-01
Features: Retail is a survival game for the fittest. The family store has given way to department stores, whose dominance has been replaced by shopping malls and discount stores. However, no retail format has had a greater impact than category killers (these large specialty stores like Barnes & Noble, PETsMART, and Circuit City). Now, Walmart has dominated the retail chain, a power that no single store can match. Veteran journalist Robert Spekert points out in this book that it is these retail giants that have profoundly changed the customer's shopping experience. They have skillfully rewritten the rules of the retail game. At the same time, in this process, they have permanently altered cultural and economic factors, from transportation methods and land-use regulations to taxation, immigration, and employment. Criticisms of category killers have also emerged, with some condemning them for destroying communities and ruthlessly eliminating competition. However, it cannot be denied that category killers have also brought about consumer democratization, making it possible for almost anyone to buy almost anything. The author objectively traces the rise and impact of category killers, from Toys "R" Us to Home Depot and then to Starbucks. The book also evaluates the influence of warehouse clubs like Costco and Sam's Club, as well as the ultimate nemesis of all retailers—Walmart. Based on academic research and investigative reports, this book provides readers with profound insights into the past, present, and future of the retail industry. The content of the book includes: