Small Business, Big Strategy: Solving the 13 Biggest Challenges for Small and Medium Business Managers

Author: (American) Robert Hisrich, translated by Xu Yuan et al.
Publisher:
Publish Date: 2006-05-01
Features: Success knows no size. In the smoke-filled, perilous business war, those who command billions and wield influence are indeed admirable victors; equally so are agile and specialized small enterprises. Not everyone can become a Bill Gates or Michael Dell, but everyone can become a successful version of themselves, an outstanding entrepreneur or a small business manager. This book, "Small Business, Big Strategy," aims to help entrepreneurs and small business managers avoid mistakes and manage and develop their businesses effectively. Renowned international entrepreneurship management scholar Robert Hisrich, through interviews with entrepreneurs and small business managers from around the world, research on related issues, and his own experience in creating and developing multiple businesses, has identified 13 problems that hinder the growth of small businesses. For each problem, he provides detailed and practical explanations while also offering corresponding solutions for readers to refer to. The author constantly reminds readers to anticipate the possibility of these problems, establish various benchmarks and early warning systems, and take preventive measures, enabling small businesses to also have big strategies.