The Mystery of Beckham -- An Investigation into the Football God

Author: (French) Xavier Rivall, translated by Yang Rongjia, Wang Xuewen
Publisher:
Publish Date: 2006-05-01
Features: David Beckham, the football superstar crowned with triple golden halos of Manchester United, Real Madrid, and the England national team, has created miracles in his sports career. No matter how globally celebrated he is, this youthful British man has always retained a touch of mystery. The "Beckham fever" and "Beckham brand" he sparked have become undeniable phenomena, yet they have never been analyzed. Now, with the publication of Beckham's Mystery—An Investigation into the God of Football, this gap has been filled. This is the heartfelt work of Xavier Rivall, a French journalist and European football expert, who presents a comprehensive view of Beckham's life in a richly illustrated book. How did Beckham ignite the passion of fans worldwide? How did he attract men and women of all ages and backgrounds? How did he lead unexpected fashion trends? And how did he become a role model for ordinary people and the youth? Among similar books, only Beckham's Mystery offers thorough and clear answers to these questions with detailed examples, social anecdotes, and cutting-edge market insights. In life, David Beckham plays multiple roles simultaneously—he is a wealthy tycoon and a recipient of the Imperial Medal, yet he maintains an image among the common people and has established a unique personal style. Beckham's Mystery delves into this fascinating exploration.