China Story -- The Magnificent Empire That Devours Mountains and Rivers

Author: Writing Group of "A Brief History of China"
Publisher:
Publishing Date: 2005-01-01
Features: The publication of the "Educational, Scientific, and Cultural Action" series by the China Central Television (CCTV) Social Education Program Center and Shanghai Scientific and Technical Documents Publishing House marks a significant achievement for CCTV's Science and Education Channel. Through collaboration with sister media outlets, the channel has secured a high-impact, branded communication platform, greatly expanding the social influence of its outstanding science, education, and culture programs. As a national television station, CCTV places great emphasis on socialist news, arts, and educational endeavors. Simultaneously, it focuses on its own development and cooperation with various social forces. These priorities, combined with years of accumulated experience, have positioned CCTV as a television media with profound cultural depth and a strong commitment to culture. Whether in terms of operations or philosophy, CCTV remains at the forefront. The collaboration between the Science and Education Channel and Shanghai Scientific and Technical Documents Publishing House exemplifies these priorities, particularly our cultural initiatives and aspirations, as well as our cooperative philosophy.
Launched in July 2001, CCTV's Science and Education Channel emerged alongside the implementation of the "Science and Education to Revitalize China" strategy. Over the past three years, the channel has organized numerous large-scale, theme-focused series programs and special broadcasts, establishing a distinct channel identity at CCTV. The "Educational, Scientific, and Cultural Action" brand has also garnered widespread acclaim in society.
Colleagues at Shanghai Scientific and Technical Documents Publishing House have consistently monitored the growth of the Science and Education Channel, paying close attention to its content. Through diligent efforts, they have transformed fleeting television programs into readable texts and visually detailed images, making the dissemination of science, culture, and art knowledge multidimensional, in-depth, and comprehensive. Thus, from a cultural perspective, this collaboration can be considered a great virtue.
The Science and Education Channel serves as a vital platform for CCTV to promote the "Science and Education to Revitalize China" strategy and as a window showcasing outstanding domestic and international science and education programs. We hope to build on this foundation to expand our cooperation in the future, making it larger in scale, higher in standard, and more influential. As members of the national cultural cause, we can leverage each other's strengths to achieve mutual growth and ultimately elevate our endeavors to greater heights.
Finally, we wish the collaboration between CCTV's Science and Education Channel and Shanghai Scientific and Technical Documents Publishing House great success, and we wish the publication of the "CCTV Educational, Scientific, and Cultural Action" series a resounding triumph!