Strategic Management

Author: Zhong Gengshen, Xu Xiangyi
Publisher:
Publish Date: 2006-02-01
Features: Since the beginning of the 21st century, three trends have brought unprecedented challenges to the practice of corporate strategic management: the accelerating process of globalization, the rapid advancement of information technology, and the swift development of the knowledge economy. In the face of these three trends, Chinese enterprises must re-examine the various elements, prerequisites, and business foundations of strategic management to achieve sustainable development in the long term. It is not only necessary to change traditional concepts but also to restructure their business models and re-engineer their business processes. They must maintain stability to accumulate experience, knowledge, and capabilities while fostering innovation to create irreplaceable advantages and build core competitiveness from a broader perspective. The textbook "Strategic Management" must fully reflect these challenges and changes. This is the direct purpose for which we organized the writing of this book. The writing of this book strives to adhere to the overall guiding principles of the series, focusing on expanding information content, incorporating the latest achievements in the development of strategic management theory, reflecting the depth and wisdom of management studies, and appropriately balancing the relationship between learning from others and innovation.