Management

Author: Xu Xiangyi
Publisher:
Publish Date: 2005-06-01
Features: This book is designed to adhere to the overall guiding principles of the series, which are: focusing on expanding information content, incorporating the latest achievements in management theory; reflecting the depth and wisdom of the management discipline; and balancing the relationship between learning from others and innovation. In terms of structure, Chapter 1 emphasizes the inclusion of "Management Ethics and Social Responsibility," while also providing theoretical guidance and education on management ethics and the social responsibility of management activities for beginners in management studies. Chapters 2 to 5, which discuss the theories of management functions, not only emphasize completeness but also introduce management methods, allowing students to appreciate the practicality of management function theories. In Part 6 on management innovation, we systematically elaborate on theories such as organizational culture, learning organizations, virtual organizations, business process reengineering, and knowledge management. The purpose of teaching these theoretical contents is to enable students to initially grasp the development trends of modern theories and step into the forefront of contemporary management theory.