New Concept Marketing (Second Edition)

Author: (American) Miller Heiman, translated by Guan Yang
Publisher:
Publishing Date: 2006-01-01
Features: In 1987, Miller Heiman published a book that revolutionized traditional marketing methods. Using a series of powerful and realistic courses, he broke through the mindset of traditional marketing, which relies on product promotion for marketing. This fully updated classic work reveals the reasons behind Miller Heiman's success. He is now one of the world's most respected marketing gurus, with a client list featuring top-tier companies. This new edition teaches us why the principles of "concept marketing" are more important than ever in today's world. We have entered the era of online business, but face-to-face meetings remain irreplaceable. If you belong to the group that struggles in high-pressure, demanding marketing environments, Concept Marketing will change the way you interact with clients and alter your professional behavior. What you need to learn is how to:
- Judge your clients' true needs;
- Tailor your sales approach for each specific client;
- Win and maintain your credibility.