Introduction to E-commerce -- General Finance and Economics Series

Author: Yang Tianxiang
Publisher:
Publish Date: 2006-01-01
Features: This book systematically introduces the overall framework and related applications of e-commerce. It primarily elaborates on the overview of e-commerce, the technical foundations of e-commerce, e-commerce payment, e-commerce security, the legal environment of e-commerce, and e-commerce applications—such as e-commerce models for individuals, e-commerce for internal enterprise use, e-commerce for businesses, and e-commerce and network marketing. Its key features include incorporating the strengths of similar textbooks both domestically and internationally, as well as mature perspectives from the current theoretical community. It emphasizes the integration of theory and practice, presents content in an accessible yet comprehensive manner, and is equipped with various exercises to meet the needs of open teaching. This book can serve as a professional course textbook for undergraduate students in e-commerce, information management, business administration, marketing, international trade, financial management, finance, and related fields, as well as a reference or training textbook for senior management personnel in relevant fields.