Hype: Marketers are all storytellers

Author: Wu Yanni
Publisher:
Publish Date: 2006-01-01
Features: This book starts by engaging readers with 10 vivid "marketing scams," then explains from the perspective of consumer psychology why storytelling is a preferred strategy for marketing experts to "deceive" and "torment" customers. It goes on to provide guidance on how to craft stories and how to tell them effectively like a marketing expert, and lists 5 common "deception" techniques used in modern marketing.