Open Crisis Door Crisis Management 30 Tips

Author: Shanghai Sinobond Public Relations Consulting Co., Ltd.
Publisher:
Publish Date: 2006-02-01
Features: One of the series "China Enterprise Crisis Management," strongly recommended by Professor Robin Lewis, Director of the Global Public Policy Management Cooperation Project. Endorsed by the Dean of the CEIBS, the Dean of Fudan University School of Management, and the Dean of Shanghai Jiao Tong University Antai College of Management. This book is a specialized work on crisis management, focusing on the four different phases of crisis—latency, outbreak, handling, and recovery—introducing internal management techniques and external communication techniques for each phase. Using 60 typical corporate crisis cases and comments, it vividly presents the theoretical knowledge of 30 crisis management techniques. Learning these techniques and understanding the crisis cases will give readers a "real-world" experience, allowing them to gradually master the strategies for dealing with various crises. This book, "Opening the Crisis Door—30 Crisis Management Techniques," is part of the "China Enterprise Crisis Management" series. The series was meticulously selected and compiled by the crisis management team of Sinobond Public Relations Planning (Shanghai) Co., Ltd. after extensive research and collection of materials on numerous crisis events. The book focuses on the four different phases of crisis—latency, outbreak, handling, and recovery—introducing the corresponding internal management techniques and external communication techniques for each phase. Using 60 typical corporate crisis cases and comments, it vividly presents the theoretical knowledge of 30 crisis management techniques. Learning these techniques and understanding the crisis cases will give readers a "real-world" experience, allowing them to gradually master the strategies for dealing with various crises.