Fashion Window Art: Let the Window Tell the Brand Story (Fashion and Art Series)

Author: Leng Yun
Publisher:
Publish Date: 2005-10-01
Features: The window display serves as the brand's window, playing an undeniable role in guiding consumer behavior. This book presents creative and artistically distinctive European fashion window displays to readers in a "show and tell" format, aiming to help Chinese fashion brands establish their unique brand style in an increasingly competitive environment through the window display—a stage closest to consumers. This book is suitable for fashion marketing professionals, window display specialists, and is also of certain reference value for commercial graphic design and environmental design professionals.