Brand Roadmap -- The Five Steps to Building a Cohesive Brand

Author: Mike Moritz (USA) | Translator
Publisher:
Publish Date: 2005-10-01
Features: This is a rich and engaging brand guide. Mike Moritz distills his years of experience in building brands for well-known companies into a step-by-step practical process, making it a must-read for marketing managers. — Michael George, Marketing Director at Dell
Mike Moritz's Brand Roadmap demystifies the world of marketing, enabling community organizations, schools, and other groups without millions in advertising budgets to create their own brand roadmap step by step according to this guide—a roadmap rooted in core values and infused with the organization's personality. — Cara Javitt, President and CEO of Housing Support
To be a good creative director, one must be skilled at teaching others, and Mike Moritz employs this very approach in this book. He explains how to understand, manage, and express a company's image and reputation in a simple and clear manner. He is teaching you how to build a brand in an easy-to-understand way. — Lee Clow, President and Global Creative Director of Chiat/Day
The simple steps listed in Brand Roadmap help us determine the achievements, successful aspects, and the position of the company in people's minds, all of which point the way forward for future growth. This book defines a series of steps that an organization can use to communicate and manage its enigmatic brand. — Jenny Cutler, Executive Director of Runaway Homeless Organization
Harvard Business Review Press covers six major fields: strategy, leadership, human resource management, marketing, change and innovation, and general management, including two series. Recent new releases include: IT Governance, DIY Innovation, The Vision, Brand Roadmap, Remember Who You Are.