Modern Mass Communication

Author: Zhang Guoliang
Publisher:
Publish Date: 1998-05-01
Features: Since the 1980s, China's higher journalism education has developed rapidly. The number of specialized programs has increased from fewer than 10 to over 60, and the annual enrollment has expanded from dozens to more than 4,000. Master's and doctoral programs have been established, and self-study exams have been launched. The development of this textbook series is designed to adapt to this flourishing situation and contribute to the continued advancement of higher journalism education in China. The contributors come from different schools and represent various age groups, including senior, middle-aged, and young educators, but all are leading teachers on the teaching front. With years of accumulated experience in teaching and research, they have a comprehensive understanding of the knowledge needs of journalism professionals. Therefore, we place great emphasis on the fundamental nature of this textbook series. It covers the foundational knowledge of all aspects of journalism, is relatively comprehensive and systematic, convenient for teachers to use, and easy for students to master.