Chinese Brand (Strategy Guide)

Author: Zeng Zhaohui
Publisher:
Publish Date: 2005-08-01
Features: Following the eras of advertising power and marketing power, the Chinese market has now fully entered the era of brand power. From [making products] to [building brands], from [Made in China] to [Created in China]! Having products and markets does not necessarily mean having strong brands. Products can be quickly imitated or surpassed by competitors, while brands are unique. True sustainable competitive advantages often come from strong brands. It can be said that whoever grasps the brand, grasps the initiative of the future market. This book is divided into 15 chapters, including cases on brand identity identification, brand strategy models, brand personality shaping, brand positioning, brand gene setting, brand awareness building, brand reputation enhancement, brand loyalty cultivation, and more.