Television Culture -- A Series of Translations on Culture and Communication

Author: (USA) John Fiske
Translator: Qi Ahong, Zhang Kun
Publisher:
Publish Date: 2005-08-16
Features: This is a comprehensive introductory book on television studies. It adopts a viewer-centered research approach, analyzing some well-known American TV series such as MASH, The Prizefighter, Dallas, The A-Team, and Miami Vice, among others. It also touches on magazines (e.g., Playboy, Vogue), films (e.g., Blood), and celebrities (e.g., Madonna), even examining game shows (e.g., Family Feud, The Price Is Right). The author delves into the complex cultural processes that endow television programs with multiple meanings, addressing questions such as: What kind of television programs do specific audiences watch? Why? And why has television so deeply integrated itself into social life? Since its publication in 1987, this book has been reprinted eight times. Some scholars predict that it is destined to become a classic in the field of television studies. This book can serve as both supplementary teaching material and reference for university faculty and students in communication departments, as well as provide valuable insights for scholars studying literature, film, and news reporting.