Analysis of TV Audience

Author: Compiled by the Television Audience Research Committee of the China Radio and Television Society
Publisher:
Publish Date: 2005-05-01
Features: From the long-term research on audience life patterns, viewing habits, and the reuse of feedback information to the progressive discussions and bold attempts on issues such as point-of-sale cost of ratings, program evaluation systems, and TV drama marketing strategies, it reflects the up-to-date research standards of domestic peers. More reflections and explorations from the perspectives of business and management highlight the increasing demands on the quality of professionals in the evolving television industry. This book is both inheritant and innovative, carrying forward the past glory and embracing future aspirations, leaving behind the stumbling footsteps of its journey. The bountiful achievements are not only a path for exchange, communication, and mutual improvement but also a foundation for renewed efforts and continued success. May the wise and knowledgeable, the daring and rigorous, among fellow industry professionals, dance more gracefully tomorrow and achieve even greater accomplishments.