Author: Paul Schmeckler
Institution: Beijing Tianze Institute of Economics
Publisher:
Publish Date: 2005-04-01
Features: This book is a work of new thinking, covering many innovative ideas and approaches such as scenario planning, cognitive psychology, corporate strategy, real options, dynamic monitoring, risk management, and dynamic financial planning. It offers readers a fresh perspective. The book's main thesis—that uncertainty is not our enemy but rather our fundamental way of life and a significant source of profit—is particularly striking. The author is delighted to introduce this highly original and pioneering work to domestic readers—planning and translating it.
Profit from Uncertainty -- Management Frontier Translation Series, Volume 2
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