Performing Arts Management and Operation -- Beijing Dance Academy "Fifteen-Year" Plan Textbook

Author: Zhang Zhaoxia, Jin Xin, Wang Chen
Publisher:
Publish Date: 2004-09-01
Features: This book primarily focuses on the management and operational practices of China's performing arts industry. The main text covers general principles of performing arts management, practical aspects of performing arts management, and classic case studies in performing arts marketing. The appendix includes relevant laws and regulations related to performing arts management in China and the Beijing region in recent years. This book is suitable for undergraduate programs in art management, cultural affairs management, and cultural industries at universities (including art colleges), as well as serving as a reference for practitioners and researchers in performing arts management. In terms of its structure, the book emphasizes the combination of theory and practice, fundamental principles and case analysis, and problem description and practical exercises, making it a relatively practical theoretical textbook.