Virtual Business Strategy -- Economic and Management Series Research Series

Author: Ye Yongling
Publisher:
Publish Date: 2005-01-01
Features: The central goal of this book is to guide Chinese enterprises in applying virtual operations for secondary entrepreneurship and achieving sustainable competitive advantages in practice. The book is divided into three parts: Part one answers what virtual operations are (what) and why they are chosen (why); the second part explains how virtual operations work (how), including three chapters of theoretical analysis and two chapters of empirical analysis on how; the third part provides practical insights into virtual operations. Given that virtual operations strategy is still in its infancy as a theory and in its early stages of application, the focus of the book's discussion is on how. Features of the book: It provides a detailed explanation of the typical characteristics, legal characteristics, definition, connotation, and related concepts of virtual operations; it offers theoretical explanations for the reasons behind choosing virtual operations from four perspectives: customer value, enterprise costs, organizational evolution, and information technology; it explores virtual operations from three soft elements: core capabilities, partners, and interest balance; it conducts empirical analysis on the operational models, specific operational methods, and complete operational processes of virtual operations through case studies.