Film and Television Advertising Classics Analysis (Includes a DVD-ROM)

Author: Zhang Jiaping, edited by Yuan Changqing
Publisher:
Publish Date: 2005-01-01
Features: The concept of "Film and Television Advertising" indicates the relationship between the two. Therefore, whether film and television need advertising or advertising needs film seems no longer to require an answer. From the perspective of this book, it can be confidently stated that the dissemination of advertising cannot be separated from film and television. Even if certain restrictions are imposed on advertisements played before films, or on the prohibition of certain advertisements during specific time slots on television, and if the duration of pre-film advertisements is limited, advertising remains exclusively devoted to film and television. Thus, it must be acknowledged that among the current media choices for advertising, the dissemination power of film and television is the strongest. The concept of "Film and Television Advertising" encompasses two meanings: one is the use of film and television production techniques, and the other is the playback of advertisements during the screening of films and television programs. Precisely because of this, film and television advertising possesses advantages that other media advertising does not have.