Communication University of China Economics Research 1949-2004

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Features: This book is a foundational work in China that comprehensively, systematically, and objectively reflects the relentless pursuit of the laws, theory, and practice of the media economy by the industry and academia since the founding of the People's Republic of China. It serves as a foundational theoretical platform for research on the media economy. Innovatively, the book examines and analyzes approximately 7,000 papers and major works published in core journals related to journalism and communication, film and television arts, advertising, and economics, as well as some important journals of interest to both academia and the industry, since the founding of the country. It organizes these studies chronologically by industry field, systematically outlining various research insights and viewpoints. This enables readers to grasp the historical context and development level of media economy research in China over more than half a century.
Chapter serves as the general outline of the book, providing an overview of the overall situation, phased characteristics, key hotspots, and main viewpoints of media economy research in China. The other chapters detail the research status of various fields such as newspaper economy, publishing economy, periodical economy, film economy, radio and television economy, internet economy, and advertising economy. Each section first outlines the general situation, phased characteristics, key hotspots, and main viewpoints of media economy research in its respective field, followed by a detailed presentation in order. This allows researchers to conveniently and systematically explore and understand the subject.
At the end of the book, a classified directory of media management and operational laws and regulations since the founding of the country is also included. This book serves as an important reference tool and reading guide for students and faculty in journalism and communication, as well as professionals in the media industry, for researching the media economy and management.