How Are Century-Old Stores Forged -- Public Relations Think Tank Series

Author: Song Lianke, Wu Yingquan
Publisher:
Publish Date: 2004-09-01
Features: The success of a century-old business is not the achievement of a single manager, nor is it determined by a single element in business management. Instead, it is the result of the combined efforts of numerous management factors such as brand, corporate culture, innovation, integrity, managers, human resources, crisis management, and core competencies. This book explores the secrets of the success of century-old businesses from these perspectives, providing valuable experiences for Chinese enterprises. The research subjects of this book include both successful foreign century-old businesses such as Procter & Gamble, General Electric, General Motors, and BMW, as well as failed foreign century-old businesses such as Enron and Arthur Andersen.