Comprehensive "Win" Marketing

Author: Gong Tao
Publisher:
Publish Date: 2003-10-01
Features: This book systematically and comprehensively introduces the entire process of marketing management, as well as the theoretical concepts and practical tools and strategies involved in marketing practice. It is highly recommended as a valuable book for those engaged in marketing management and those who wish to gain a thorough understanding of marketing management. At the same time, it is also an excellent teaching material for enterprises to provide comprehensive and systematic training for marketing management personnel.