The Ad Man Ogilvy -- An Unpublished Selection (New Cover)

Author: (American) Ogilvy, translated by Zhuang Shufen
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Features: As the title suggests, this collection contains unpublished private letters and memos by Ogilvy from the past. The only constant is the author's belief: advertising should not be regarded as a form of artistic expression. The sole legitimate function of advertising is "to sell" (to sell) — not to entertain the public, nor to impress people with your originality or aesthetic talent; advertising is done to sell products, otherwise it is not advertising (We sell — or else). If you disagree with this statement, then please do not waste your time reading this book — unless, perhaps, this book might change your perspective.