From Exclusivity to Sharing—Customs, Etiquette, and Culture of the West

Author: Gao Fujiin
Publisher:
Publish Date: 2003-09-01
Features: The book discusses Western countries in four layers, from centralized to decentralized, from inner to outer, and from core to periphery. The first layer is modern Western European countries, followed by modern Western and American countries, then Australia, and finally highly Westernized countries like Japan. The book is not written solely to highlight Western culture for the sake of Western etiquette and culture. Instead, it runs a supplementary line throughout, which is closely connected to or comparable with the etiquette and culture of other ethnic groups related to the West. Therefore, to some extent, the etiquette norms discussed in the book are generally based on the ancient and modern content of the West. The content of the book strives to combine theory and practice. It emphasizes both the business and practical aspects while also focusing on academic research and discussions, particularly on Western etiquette knowledge. The book is suitable for the following individuals: middle school students in their studies and practice, Chinese staff in foreign-invested and Sino-foreign joint venture enterprises, administrative, business, tourism, and industrial personnel engaged in foreign affairs activities. Especially for Chinese personnel who urgently need cultural, trade, and various business exchange activities with foreign countries, the findings of this book will play a direct and intuitive role. With this book in hand, the theoretical guidance becomes prominent, especially the discussions and comparisons of cultural knowledge in the book are highly interesting and readable.