Advertising Psychology -- National Applied Psychology Professional Series Textbooks

Author: Feng Jiangping, Editor-in-Chief
Publisher:
Publish Date: 2003-05-01
Features: This series of applied psychology textbooks includes both foundational courses and core courses in different directions of the applied psychology major. In compiling this series, we strive to embody the spirit of "education must face modernization, the world, and the future," achieving a unity of scientificity and ideology, combining theory with practice, thereby serving the cultivation of innovative and socially adaptable applied talents. Both the foundational and directional core courses in this series are introductory in nature. This series of textbooks reflects the following points:
1. Scientificity: It aims to systematically elaborate on the fundamental concepts, skills, principles, and theories of this discipline, ensuring accurate concepts, clear principles, and practical skill development. The exposition of concepts, principles, and theories is based on facts.
2. Foresight: It strives to reflect the latest research findings in this discipline, point out emerging trends, and address certain applied psychology issues in contemporary social practice.
3. Inspiration: It seeks to help students develop the ability to identify, analyze, and solve problems, fostering their innovative spirit.
4. Readability: It aims to achieve clear and concise language, easy comprehension, and strong readability.