Open a profitable chain store

Author: Yu Qinghua, Wang Nan, Wu Lijun (editors)
Publisher:
Publish Date: 2003-01-01
Features: This book is divided into three parts: Growth, Operation, and Strategy. It provides an in-depth theoretical and empirical analysis of the development and evolution of chain retail formats in China and even around the world. With the sound of the New Year's bell, the WTO has finally opened its doors to us. For Chinese retail enterprises, whether this is a blessing or a curse is still unknown, but it is certain that these enterprises can only survive in this bloody international commercial war by keeping pace with the times. The 21st-century Chinese business is undergoing a revolutionary transformation, with the main character being chain retail. As the world's most advanced retail method—chain retail—with its unparalleled institutional advantages, has swept across every corner of the globe. The astute and wise Chinese merchants quickly discovered the "sweet spot," adhering to the ancestral principle of "learning from the barbarians to surpass them," and began to become deeply engaged in exploring chain retail. Thus, this "chain retail" whirlwind swept from the business world to the academic world, and for a time, numerous books and papers on chain retail emerged one after another. The authors, with a rigorous and pragmatic attitude, conducted an in-depth theoretical and empirical analysis of the development and evolution of chain retail formats in China and even around the world.