Author: Zhang Rungang
Publisher:
Publish Date: 2003-06-01
Features: The book consists of 7 chapters. It provides in-depth reflections on the history, current status, and future of the group development of Chinese hotel chains from different perspectives, and compiles the development journeys of renowned international and domestic hotel groups, reflecting the pursuit of brand planning, development strategies, and business philosophies.
China Hotel Group Development Blue Book 2003
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