Management Change MBA

Author: Jin Guangxi (Compiler)
Publisher:
Publish Date: 2002-04-01
Features: This book fully embodies the characteristics of "precision, novelty, simplicity, comprehensiveness, and applicability." It reflects the fundamental principles, theories, and application methods of this course; it also reflects the new concepts, theories, and methods that have recently emerged in this course. The explanations are concise, featuring selected, engaging, and brief case studies; the content is complete and systematic; and it caters to a wide range of learners. This book systematically introduces the concepts, orientations, driving forces, visions, organizational structures, implementation, and other aspects of corporate transformation, as well as how to establish a company culture that adapts to change and the leadership of corporate transformation. The book cites numerous classic cases of corporate transformation, providing thorough analysis and noting the sources of the data in the text for easy reference. Each chapter concludes with reflection questions and case study discussion questions related to the chapter content, reflecting its characteristics as an MBA textbook. For MBA students and business management professionals, this book offers high learning and practical value, helping readers understand and grasp how to respond to, implement, and adapt to change.