Chinese Graphic Design: Packaging Design (5)

Author: JIN Daiqiang, Editor-in-Chief
Publisher:
Publish Date: 2001-09-01
Features: Packaging Design is the fifth volume in the series of Chinese graphic design books. This book includes approximately 230 packaging designs. The entire book is divided into fifteen chapters, using recent packaging examples from China to explain the functions, types, and design of packaging. The compilers, in a combination of text and images, select various examples to illustrate issues such as the protective conditions, convenience conditions, communication conditions, economic conditions, aesthetic conditions, retail packaging, multi-layer packaging, display packaging, transportation packaging, gift packaging, shopping packaging, container design, brand building, and marketing strategies. By incorporating personal accounts from individual designers, the book provides readers with certain insights into packaging design issues. The book benefits greatly from the contributions of many designers, as well as numerous outstanding works submitted by young designers from various parts of China, which have significantly enriched the content.