How to Develop a Marketing Plan

Author: (English) Westwood, translated by Hang Jianping
Publisher:
Publishing Date: 1999-09-01
Features: A good marketing plan often plays a central role in successful business plans, but when it comes to developing effective and practical marketing plans, it can be confusing to know where to start. How to Make a Marketing Plan can help you systematically create an ideal marketing plan, making the difficult task easier. This book guides you step by step in developing a successful marketing plan and is highly practical. Its main steps include: conducting a marketing review; defining goals and strategies; preparing a budget; writing and presenting the plan. This book can be used for personal study guidance and marketing team exercises, as well as serving as a textbook for marketing courses.