Marketing Manager

Author: Alexander Schiam (USA)
Publisher:
Publish Date: 2000-02-01
Features: This book provides a detailed description of various practical techniques and strategies, emphasizing the sources of competitive advantage for tomorrow rather than dwelling on yesterday's; it explores the eternal themes in the field of marketing, focusing on explaining their effective implementation in the present; it also gathers the perspectives of major thinkers from different industries and professions, offering a unique medium for mutual exchange and benefit among various approaches to problem-solving.