Movie marketing

Author: Jia Honglin (Compiler)
Publisher:
Publish Date: 1999-09-01
Features: For the emerging Chinese film market, this book undoubtedly holds special reference and even guiding value. The book is rich in material and expressive depth, forming its encyclopedic nature as a film marketing guide. With Hollywood leading the way in Western countries and Taiwan and Hong Kong targeting Asia, the book discusses the operation of theatrical release systems, the implementation of new revenue-sharing models, the deepening of marketing methods, and unique discussions on concepts such as release schedules, time windows, and poster design KeyArt. Additionally, the inclusion of numerous valuable color images with the book can be considered a comprehensive scan and multi-perspective focus on the film marketing market.