20th Century Style and Design: Aesthetic Design Art Education Series

Author: (American) Stephen Bayley, Philip Gaynor, translated by Luo Junjun
Publisher:
Publishing Date: 2000-01-01
Features: The authors of 20th Century Style and Design attribute modern design to "new technology." The authors believe, "The concept of 'design' is fundamentally a modern concept, the result of the Industrial Revolution that separated manufacturers, sellers, and users. Industrial design now incorporates elements of engineering, materials science, innovation, art, business, ergonomics, human engineering, and social sciences. The concept of 'good design' emerged in the 1930s. In the 1950s, when people tried to unify industrial production under existing taste values by attributing it to a certain style, particularly a moral attitude, it became prominent." The authors of 20th Century Style and Design list art as only one of the many factors that constitute modern design. However, when looking at the history of 20th-century design, it is not difficult to discover that art actually plays a soulful role in modern design. From architecture and urban design to decorative arts, and even to industrial design, they have all become experimental grounds for various modern arts of the 20th century.