Yahoo's magnificent legend of dominating the internet

Author: Zhang Zhiwei
Publisher:
Publish Date: 2000-07-01
Features: Gazing at the sky of the internet, the stars are brilliant tonight. Who doesn’t hope to be part of it and radiate the light of life? This book interprets how Yahoo, this dazzling star of the internet, rose from the horizon to its current lofty position. Perhaps the next star to illuminate the age of the internet will be me, or you. The era of the internet has arrived, and e-commerce has flourished, giving rise to young knowledge heroes competing fiercely. Yang Zhongzhi and his Yahoo are among the most shining stars among them. Fortune magazine ranked Yang Zhongzhi as the sixth wealthiest person under 40 in the U.S. in 1999, while the other co-founder of Yahoo, Filo, ranked fifth. What factors have contributed to Yahoo’s current success? Is it due to its catchy and memorable name? Is it because of its well-handled public strategy, skillful promotion and packaging? Or is it because it successfully transformed and adapted to changing trends? This book provides a detailed analysis of the birth and development of Yahoo, answering your questions.