American Business Genius (Volume 1 and 2)

Author: Anne Kanadiao et al. (USA), translated by Wang Xing et al.
Publisher:
Publish Date: 2000-06-01
Features:
Volume 1 introduces the development journeys of six relatively successful figures in the American business world. Ralph Lauren, the founder of Polo shirts; Philip Knight, the founder of Nike; Debbie Fields, who started her business with pies; Charles Lazarus, a titan in the toy industry; Dona Karan, a renowned New York fashion designer; and Mary Kay Ash, a cosmetics and fashion entrepreneur known for her "beauty business" and awards.
Volume 2 introduces the development journeys of another six relatively successful figures in the American business world. Bill Gates, who grew from a child prodigy to the king of Microsoft; Lee Iacocca, who brought good fortune to the American luxury car brand Chrysler; Sam Walton, who founded Walmart and achieved fame in the sale of daily necessities across the United States and the world; Ted Turner, who pioneered 24-hour continuous broadcasting of world news on CNN and acquired MGM; Michael Eisner, the chairman of Disney who brought the company to the world; and Helen Gurley Brown, the editor-in-chief of the famous American fashion magazine Metropolitan.