Managerial Economics (Classic Translations in Business Administration · Concise Series)

Author: (English) Adams, (English) Julie, translated by Wang Dezhang et al.
Publisher:
Publishing Date: 2005-07-01
Features: This book focuses on imparting the fundamental principles of managerial economics to students, aiming to cultivate their decision-making skills in business management. With a fresh approach and an international perspective, it has become an ideal textbook for senior undergraduate business students and MBA/EMBA students studying managerial economics. The book is divided into three parts. Part I begins with an exploration of globalization and then discusses its impact on enterprises, governments, and national economic management. These topics are closely related to China's reality, as this ancient Eastern nation is gradually integrating itself into the global economy. Chapters 2 and 3 primarily introduce how to understand the national economy and how to measure the effectiveness of a country's economic performance—comparing vertically and horizontally. Here, a series of important perspectives are provided, which readers can apply to relevant data on China's economic development. In Part II, readers explore chapters on topics such as corporate pricing, competition, and theories of corporate strategy. By connecting these theories and concepts with the content of Part I, readers can understand how a business is connected with both its domestic and global economies. China has now become a member of the WTO, making this part particularly appealing to Chinese students. Part III primarily introduces theories and methods of investment evaluation—why do enterprises invest in employee training, equipment, and new factory construction? How do they evaluate the success of an investment, and how do governments and their agencies ultimately determine whether public investments can bring higher monetary value? All these ideas and methods are increasingly relevant to contemporary China— of the central or local governments. The book avoids overly complex technical terms, and in fact, students in our country may have never seen a managerial economics textbook with so few formulas yet so clear explanations.