Managerial Economics and Business Strategy (3rd Edition)

Author: Michelle R. Baye (USA)
Publisher:
Publish Date: 2003-09-01
Features: This textbook provides readers with knowledge in microeconomics, game theory, and business organization that is crucial for making strong management decisions, catering to intermediate and advanced levels. Its content covers a wide range of real-world topics, such as oligopoly, important games, information transmission, contract formation, vertical and horizontal integration, bargaining, principal-agent problems, adverse selection, auctions, research and development, and numerous pricing decisions. It also elaborates on the relationships between traditional economic analysis tools, such as present value analysis, supply and demand, regression, indifference curves, production, cost, and the basic types of perfect competition, monopoly, and oligopolistic competition. Additionally, it incorporates numerous real-world case studies to enhance understanding of the material. This book is suitable for various types of managerial economics teaching and is also a highly practical read for senior management personnel in new enterprises.