Management--Principles and Methods (Fourth Edition) University Management Category Textbook Series

Author: Zou Zhenduo et al.
Publisher:
Publish Date: 2004-08-01
Features: Management is one of the most rapidly developing disciplines in modern history, with the most significant impact on socio-economic development. Faced with the trend of the times calling for management, the authors of this book comprehensively and systematically discuss the principles and methods of management. The third edition of this book is divided into seven parts: General Theory, Decision Making, Organization, Leadership, Control, Innovation, and Comprehensive Case Analysis, totaling 22 chapters. In addition to summarizing and absorbing the essence of management thoughts and methods established by people from all over the world in socio-economic activities, each chapter is followed by cases, discussion questions, reading tips, and discussion topics. It emphasizes the principles of system, human-centeredness, responsibility, and efficiency in management, and uses this innovative approach to guide the development of the entire book's content. This book is a teaching material compiled for faculty and students of management and economics majors in colleges and universities. It is also suitable for the training of management cadres, plant managers, and directors. It is one of the "University Management Textbook Series" published by Fudan University Press.