Brand logo -- Top 150 designs

Author: (USA) Miller (Miller, A.), (USA) Brown (Brown, J.) wrote, translated by Zhang Lidong
Publisher:
Publishing Time: Not available
Features: Logo design is a project that designers are eager to undertake, yet it is also one of the most challenging projects for a designer. In this book, the authors discuss the various challenges designers face when attempting to create a successful logo. The logo cases presented showcase the creativity of designers and the in-depth exploration of their inspiration. Brand Logos – 150 Top Design Examples studies 150 logos from various industries and provides designers with a wealth of insightful and practical advice that can be applied at any time. The authors trace the drafting, development, and completion process of each logo. Additionally, the book includes 15 detailed discussions on redesigned logos. The reasons for the changes are explained, and the new and old logos are compared to evaluate the success of the update. The book features extensive visual materials that demonstrate the entire process from concept to completion. For anyone looking to actively engage in logo creation, whether they are designers or entrepreneurs, this book serves as a concise and valuable reference.