Packaging Design -- Computer Art and Art Design Example Teaching Series

Author: Ding Jianchao
Publisher:
Publishing Time: Not Available
Features: This book combines the strengths of previous similar publications, starting from the basics, and introduces outstanding packaging works from both domestic and international perspectives. It effectively explains the role of packaging design in society. While allowing readers to appreciate excellent packaging works, it also provides new insights and understanding of packaging design. In addition to introducing the history of packaging development, explaining the artistic concepts of packaging design, and detailing the packaging design process, the book also thoroughly covers paper container design. It provides a detailed analysis and revelation of packaging materials, shapes, typography, color, graphics, and photography, enabling students to better understand the brilliant creativity of outstanding designers. Nearly 300 classic packaging works from beverage, food, pharmaceutical, handbag, and other categories, along with their design critiques, closely integrate packaging design theory with creative practice, making the text rich in visuals and complementing each other. Accompanying the book is a CD-ROM containing nearly 300 electronic versions of packaging design works, one of the most practical features of the book. This book is suitable for students majoring in art and design, visual communication, and computer art in art colleges across the country, as well as self-taught individuals in the field of art and design.