Another way for hardball companies to win in competition

Author: Zhang Ke (Compiler)
Publisher:
Publish Date: 2006-01-01
Features: The business world is like a big sports field, or many fields, in which competitors are the enemies, and the goal is to win. Only those who can play hardball can ultimately achieve success. Because companies that play softball are just playing for the sake of playing, while companies that play hardball are playing for victory. This book tells you about another way for enterprises to win in competition—hardball, so that you are no longer mercilessly eliminated in the harsh business world. In the business world, there are two types of companies: one that behaves politely and courteously in competition, and the other that is accustomed to adopting aggressive and even ruthless competitive methods. The former is often praised by the media for their gentlemanly demeanor, while the latter is frequently criticized by public opinion for their "rough" behavior. We call the former companies that play softball, naturally, the latter are companies that play hardball. In the business world, there are two types of companies: one that behaves politely and courteously in competition, and the other that is accustomed to adopting aggressive and even ruthless competitive methods. The former is often praised by the media for their gentlemanly demeanor, while the latter is frequently criticized by public opinion for their "rough" behavior. We call the former companies that play softball, naturally, the latter are companies that play hardball. Obviously, if these two types of companies are placed on the same playing field, the outcome will be clear: the "hard" will win, and the "soft" will lose. The business world is like a big sports field, or many fields, in which competitors are the enemies, and the goal is to win. Only those who can play hardball can ultimately achieve success. Because companies that play softball are just playing for the sake of playing, while companies that play hardball are playing for victory. That's the fact. This book discusses another model of enterprise survival, telling modern enterprises that they must, in competition, have a domineering attitude and be good at attacking, only in this way can the enterprise develop. This book is suitable for a broad audience of social readers and business managers.