Japanese Advertisements Collection

Author: (Japanese) Kiyoshi Hirokawa, Editor-in-Chief, translated by Ai Guoqiang
Publisher:
Publishing Date: 2002-09-01
Features: A sustained high-speed economic growth rate for nearly two decades has enabled China to create a miracle in the history of the world economy. Chinese products heading towards the world urgently need world-class advertising. This demand has become increasingly pressing with the development of China's economy. What should Chinese advertising designers do? Learning from the experiences of advertising powerhouses such as the United States, Europe, and Japan, especially by studying Japanese practices, is one essential approach. This is the very reason we have compiled this collection of Japanese advertising works. This book collects a variety of outstanding advertising works from the Japanese advertising industry in recent years. These works have helped Japanese products reach the world. We hope these works can also provide Chinese advertising designers with more ideas, inspire them further, and enable Chinese products to become globally popular sooner.