Business Negotiation English (Language Skills and Business Customs)

Author: Ding Hengqi, Zhang Jing (editors)
Publisher:
Publish Date: 2005-07-01
Features: In international business negotiations, a certain level of negotiation knowledge and skills, combined with strong English communication skills, will increase your chances of success. The language techniques and business customs in this book, along with accurate, natural, and fluent English expressions, will bring you the "Triple Effect": effectiveness (enhancing your confidence and giving the impression of competence to the other party), efficiency (ensuring smooth negotiations, saving time, effort, and costs), and benefits (reaching agreements and signing contracts). It is suitable as a reading and reference book for students and professionals in foreign trade and economic relations. In international business negotiations, a certain level of negotiation knowledge and skills, combined with strong English communication skills, will increase your chances of success. Accurate, natural, and fluent English expressions will bring you the "Triple Effect": effectiveness (boosting your confidence and giving the impression of competence to the other party), efficiency (ensuring smooth negotiations, saving time, effort, and costs), and benefits (reaching agreements and signing contracts). The outstanding feature of this book is learning English through negotiation content, with an emphasis on the application of the English language and understanding foreign cultures. The content covers various aspects of international business negotiations and different settings. Each unit includes the following: business negotiation dialogues, common English expressions, and business customs of various countries. There are 23 negotiation dialogues in total, covering a wide range of topics, practicality, and natural language, mostly adapted from original English works. The negotiation English section includes hundreds of compiled negotiation sentences. The negotiation dialogues also contain over 200 negotiation phrases, most of which are downloaded from the internet. The business customs of various countries cover the customs, etiquette, and economic of dozens of countries, with detailed content that serves as both language material for learning English and a highly practical reference. The target readers of this book include students and professionals in foreign trade and economic relations, as well as employees working in foreign-related enterprises. From this book, they can learn how to conduct meetings in English, create a positive atmosphere, engage in discussions, express opinions, persuade others, counter opponents, reach agreements, and master various habitual expressions and specialized terms for different business negotiation settings.