Advertising English: Basics and Applications

Author: Yu Hailong et al.
Publisher:
Publish Date: 2006-05-01
Features: This book is written in English-Chinese bilingual format and divided into two parts. The first part covers the basics of advertising, introducing fundamental knowledge related to advertising. The second part focuses on advertising applications, discussing the practical use of different types of advertising. Each chapter includes a case study of international advertising management from abroad, covering aspects such as planning, budgeting, evaluation, media, creativity, and production, to inspire readers. This book is suitable for professionals engaged in foreign-related advertising businesses, as well as those seeking to enter this field. It can also serve as a reference book for economics majors, language enthusiasts, and business professionals looking to enhance their skills.