Business Around Us English-Chinese Parallel Reader

Author: Zhou Lijuan, Editor-in-Chief of Ningbo
Publisher:
Publishing Date: 2006-01-01
Features: This book selects nearly 100 English and American articles that are closely tied to business knowledge and rich in contemporary, divided into three parts: "Business Titans," "Brand Focus," and "Business ABC." The book first introduces some world-renowned entrepreneurs and business figures who have made a name in the business world and their success stories. It then showcases the development history, current status, and challenges faced by well-known companies. It also enhances readers' interest by providing background knowledge on economics, management, investment, financial management, and everyday business life. This book, presented in a bilingual Chinese-English format, is suitable for people of all levels interested in business English and can also serve as supplementary English reading material for MBA students and candidates for the BEC Vantage and Higher levels.